My First Month as an Intern at MetaGruppen
A recap of my first month as an intern at MetaGruppen, covering hands-on tasks with technical SEO, Schema Markup, WordPress web development, and GDPR compliance.
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Thoughts, tutorials, and milestones in Digital Analytics.
Archived Project: WordPress Portfolio
Documenting the retirement of my old WordPress portfolio website. A look back at the custom tracking, AJAX forms, and GDPR banner tutorials it inspired.
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Archived Project: WordPress Hotel Booking Website
Documenting the retirement of my WordPress hotel booking website, built with custom e-commerce tracking, GA4, GTM, and a custom GDPR banner.
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My First Internship Day at MetaGruppen
Read about the first day of my LIA 1 internship at MetaGruppen, getting hands-on with their custom SEO tool MetaRanking and practical internal linking strategies.
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Using Data to Fix Game Engagement
After analyzing my live Looker Studio dashboard, I noticed low score submissions on my arcade games. Here is the quick UX tweak I used to fix it.
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Building an Automated Fragrance Trend Tracker
I combined my passion for perfume with Python. Learn how I built an automated ETL pipeline using GitHub Actions to scan Google Search data for viral trends every day.
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I Turned My Portfolio into an Arcade (And Tracked Everything)
I’ve added Bubble Pop, Crystal Guard, and Spooder Solitaire to my site. But they aren’t just games, they’re a playground for GTM, GA4, and Looker Studio. Come play and help me fix my empty leaderboards!
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I'm Officially Google Analytics Certified
Big news! I have officially earned my Google Analytics Certification. Read about what this milestone means for my journey as a digital analytics student and view my verified credential inside.
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Deep Diving into SEO Tools & Optimization
Fresh off my Ahrefs certificate, I’m diving into Google Lighthouse, Screaming Frog, and other tools to fix meta details and resolve orphaned pages.
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Certified in Ahrefs
Bridging the gap between theory and practice is key. I’m excited to share my latest milestone: officially earning my Ahrefs Marketing Platform certificate!
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Tutorial: GTM GDPR-compliant Cookie Banner without Plugins
Ditch the paid plugins. Learn how to build a free, fully GDPR-compliant cookie banner using only Google Tag Manager and GA4.
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Tutorial: How to Track WPForms Subject in GA4
Don’t let AJAX forms break your data! Discover the simple workaround to connect WPForms, GTM, and GA4 to see exactly what visitors select.
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Matomo vs GA4
We finally had the chance to explore Matomo. In this post, I break down what sets it apart from GA4, from pricing and GDPR to AI features.
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Switching from “Google Site Kit” to “GTM4WP”
I’ve been switching plugins for my WordPress website. It’s a bit more advanced, but I’m starting to see why pros prefer GTM4WP.
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